Selected projects

Strategy work where technology shifts the operating logic.

Projects across AI, energy transition, hydrogen, mobility, and societal sensemaking. Each one sits at the same boundary: emerging technology, systems change, and decision-grade synthesis.

Hydrogen value-chain strategy

ZeroAvia / Zero Avia

Developed a strategy view on green hydrogen production economics, value-chain optimisation, and competitive positioning for aviation decarbonisation.

Domain: Energy transition, aviation, hydrogen
Work: Market sizing, profit pools, Porter's Five Forces, digital cost levers
Lens: How emerging energy systems become commercially viable

AI, society, and future progress

Zero Ideas

Contributed to an active thought-leadership project on AI, climate, public salience, and the future of progress: how societies decide what becomes urgent, desirable, or politically possible.

Domain: AI and society, public salience, climate and progress
Work: Salience framework, case bank, essay architecture, strategic synthesis
Lens: How AI changes not only tools, but collective priorities and imagination

Future mobility and energy transition

Porsche Consulting

Led a strategy consulting project on how digitalisation and energy-transition trends could reshape public transport by 2030, translating future scenarios into strategic implications for large operators.

Domain: Mobility, public transport, energy transition
Work: Strategic foresight, scenario analysis, transformation implications
Lens: How legacy infrastructure adapts to technological and energy shocks

Connecting thread

Across sectors, the question is the same: what must change in the operating model when technology changes what is possible?